Category: Marketing

Walmart is acquiring technology and intellectual property from CareZone, a start-up that makes it easier for people to manage multiple medications, Walmart confirmed to CNBC on Monday. CareZone, which got its start in 2010, develops apps to help people manage their medicines. It also built technology for users to scan insurance cards and prescription drug labels, making it easier to figure out what’s covered by their health plan or to organize a home delivery. The apps have about 3.5 million members, according to CareZone CEO Jonathan Schwartz. Walmart will now…

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Reports of Ford and Volkswagen coming together in an alliance first started coming out in January 2019. Back then, all we knew was that the two massive brands would partner to work on electric cars, commercial vans, and autonomous technology. Now, the two automakers have put out some more information on what we can look forward to from the two brands. Big Things Are Coming The most exciting bit of news for consumers is the introduction of a medium pickup truck that will be offered as the Volkswagen Amarok. The…

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Coca-Cola is the most effective brand globally, while Unilever is the most effective marketer, according to the Effie 2020 global index rankings, which have just been announced. Coca-Cola has ranked in the top five every year since the Index launched in 2011, taking the top spot six times. Coca-Cola China’s ‘Faces of the City’ campaign was a standout, winning gold, silver and bronze recognitions for its effective use of augmented reality (AR) and packaging. McDonald’s came in second place for the second year in a row, with work such as…

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