Coca-Cola is the most effective brand globally, while Unilever is the most effective marketer, according to the Effie 2020 global index rankings, which have just been announced. Coca-Cola has ranked in the top five every year since the Index launched in 2011, taking the top spot six times. Coca-Cola China’s ‘Faces of the City’ campaign was a standout, winning gold, silver and bronze recognitions for its effective use of augmented reality (AR) and packaging. McDonald’s came in second place for the second year in a row, with work such as…
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Wipro, IBM partner to help enterprises, startups with cloud services
Information technology (IT) services major Wipro Ltd on Monday said it will collaborate with IBM to assist their customers on a “seamless and secure” hybrid cloud journey. The co-innovation centre Wipro IBM Novus Lounge located at the former’s Kodathi campus in Bengaluru is a dedicated centre which will offer “a comprehensive suite of solutions leveraging cloud, artificial intelligence (AI), machine learning (ML), and internet of things (IoT) capabilities to foster innovation for enterprises, developers and startups.” “As companies across the world continue to drive digital transformation, decision-makers must rethink radically…
Read MoreInstagram associates with Swiggy, Zomato to help small restaurants
Facebook-owned Instagram on Thursday announced its partnership with online food delivery platforms Swiggy and Zomato to support small businesses in India during the Covid-19 crisis. The photo-messaging app also announced the rollout of the food order sticker in India that will help businesses from the food industry stay in touch with their customers and allow customers to support their favorite businesses too. Businesses can now share Instagram’s new food order sticker on their Stories, and people can tap to place their order through the Swiggy and Zomato website. “We’re rolling…
Read MoreBCT Digital initiates early warning systems to tackle NPAs
BCT Digital is a global FinTech company specializing in BFSI, predictive analytics, and risk management. BCT Digital has announced the launch of its specialized ‘Real-Time Early Warning Systems for credit monitoring’. This is to tackle the Non-Performing Assets Real Time Early Warning System for Credit Monitoring” is its AI-based upgrade to their current EWS product suite. The company aims at assisting banks and other financial institutions through its “rt360 – Early Warning System”. The system is currently being used by the top notch and reputed public and private sector banks…
Read MoreL&T Technology Services partners with CogniLore to accelerate digital transformation needs of educational institutes and corporates
L&T Technology Services, a global pure-play engineering services company, announced that it served as a technology partner to Canada’s CogniLore Information Solutions enabling it to offer its acclaimed proLibro digital delivery tools for mass adoption by educational institutes and businesses who now face the imminent task of realigning their operations and business model for a “work from home” environment. The move is in line with the recent spurt in demand of educational institutes to deliver their age-old teaching mechanisms to the COVID-19 triggered work from home mode where academia-student engagement…
Read MoreHCL Technologies announces to acquire Cisco’s SON technology
HCL Technologies recently announced its intent to acquire Cisco’s Self-Optimizing Network (SON) technology. This acquisition, which comprises of products and services built on Cisco’s SON technology, will help HCL meet the growing needs of its customers in the telecommunications industry, which includes tier-one communications service providers globally, by adding the power of Cisco’s SON’s multi-vendor multi-technology and application support to its clients. The Cisco SON technology is a powerful platform that uses machine learning and a set of applications to automate the Radio Access Network (RAN). It helps customers boost…
Read MoreCisco acquire Security-software Company ThousandEyes
Cisco today announced its intent to acquire privately held ThousandEyes, Inc. headquartered in San Francisco, CA. ThousandEyes’ Internet and Cloud intelligence platform delivers deep visibility and insights into the digital delivery of applications and services over the Internet. “The last few years have seen a rapid acceleration of Cloud adoption, widespread use of SaaS applications, and a reliance on the Internet and networks outside of enterprise control. This increased dependence on the Internet and other third-party infrastructures, compounded over the past several months during the COVID-19 pandemic, substantially reduces the…
Read MorePaytm partners with Vodafone Idea to recharge their phone numbers using UPI
Paytm has announced a partnership with Vodafone idea and National Payments Corporation of India (NPCI) to enable feature phone users to recharge their numbers using UPI ID. This should be useful especially among the elderly citizens and in rural areas that rely on a feature phone for communication and also eliminates the need to visit a store for top-ups. It is based on NPCI’s payment service and works on the Unstructured Supplementary Service Data (USSD) channel. To do this, feature phone users will first need to setup a UPI ID.…
Read MoreDell Technologies keen on collaborations to drive tech-led education in India
Dell Technologies is keen to partner and collaborate with the government and private institutions to build a technology-led education system in India, that is geared to develop skills for the future workforce. “Our mission is to technologically enable human progress in every aspect of life education is one of the areas which will have maximum impact by bringing in technology and so it is a natural focus area for us in India,” Alok Ohrie, president and managing director, Dell Technologies India said, in a webinar ‘Transforming Tomorrow Skilling Today’s Youth with Technology…
Read MoreAmazon launches food delivery service “Amazon Food” in India
If there is a market, Amazon is either in it, or about to enter it. Having said that, the newest entry to Amazon India’s portfolio Food Delivery. Coming to give Swiggy and Zomato a run for their money is Amazon Food, which has been launched in Bengaluru and will probably make its way to the entire country very soon. The platform will launch on Amazon’s Prime Now app, which, for the time being, only provides services in select cities. The company has wanted to launch the platform for a long…
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