Food giant Nestlé and US coffee chain Starbucks are partnering to launch ready-to-drink coffee beverages in the markets of Southeast Asia, Oceania and Latin America are expanding, both partners said.
Nestle and Starbucks signed a global licensing deal in 2018, which gave Nestle permanent rights to market Starbucks packaged coffee and foodservice products globally. The initial agreement did not include items sold in Starbucks coffee shops and ready-to-drink products.
“We continue to strengthen our partnerships to extend the reach of the Starbucks brand globally. With its historical local footprint and exceptional execution capabilities, Nestlé is an ideal partner to help us develop and offer tailored Starbucks coffee beverages in these regions,” said Michael Conway, group president of International and Channel Development, Starbucks. “Our partnership has proven highly successful for both companies, and we are confident that this new collaboration will help us meet our customers’ evolving needs.”
“With our expansion plans in ready-to-drink coffee, Nestlé will continue to build on our global leadership in coffee and benefit from new growth opportunities in a segment that is rapidly evolving and attracting new and young consumers. doing,” David Rennie, leading Nestle Coffee Brands said in a statement late Monday.
As part of the expanded partnership, Nestle and Starbucks will launch products such as the Starbucks Frappuccino and Double shot and develop new products in select markets in Southeast Asia, Oceania, and Latin America starting next year, the two partners said.
Nestlé is the world’s largest food and beverage company. It is present in 186 countries around the world, and its 273,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance the quality of life for everyone, today and for generations to come. Nestlé offers a wide portfolio of products and services for people and their pets throughout their lives.
Nestlé and Starbucks will initially focus on the most popular RTD products, such as Starbucks® Frappuccino® and Starbucks Doubleshot®, and will continue to develop a strong innovation pipeline. The products will be rolled out across a variety of channels, including online platforms. Starbucks RTD coffee products are made with 100% of the finest arabica beans sourced from the world’s premier coffee-growing regions.
The new collaboration builds on a successful three-year partnership through the global coffee alliance, which expanded the reach of Starbucks branded coffee and tea products across 79 markets outside Starbucks retail stores.
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with nearly 33,000 stores worldwide, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup.
