The United States is a unique market against the rest of the world in its reliance on brick and mortar retail stores. While online retail has become the method of choice for purchases in much of the rest of the world, Americans prefer to get in their cars and have the instant gratification of making a purchase in a brick and mortar store.
Distribution to independent stores can be a great entry point into the US market. Independent garden stores rely on distribution companies to stock their shelves, and these distribution channels are an important first step before gaining ground in large retailers.
Both independent stores and mass market retailers maintain omni-channel retailing, using a combination of brick and mortar stores, the internet, catalogs and direct mail. It is important that products and branding be consumer-friendly and easy to display in a variety of sales formats. A marketing company that is well versed and experienced in American industry market can help to navigate the route to successful distribution in the United States.
Mitch Gould, founder and CEO of Consumer Products International (CPI) is an innovator in the retail industry. Gould’s proprietary “Evolution of Distribution” platform has helped international and domestic brands break into the U.S. market or expand their presence in America. His visionary approach and unique strategies for business expansion have made a profound impact on the industry. Let us explore his remarkable contributions and how he has propelled his organization to new heights.
The Founder’s Journey Of Success
Having started his remarkable journey by bringing consumer products to prominent big-box home center chains, Gould’s expertise then evolved into the realms of nutrition and sports nutrition. Reflecting on his career, Gould stated, “Working with industry giants like Hulk Hogan and Bob Wall has been surreal. It’s all about the right timing in life.”
“I developed my ‘Evolution of Distribution” strategy because I saw many brand manufacturers struggle when they decided to enter the U.S. market,” Gould said. “These companies were great at creating products, but many of them didn’t have the skill set to expand their presence in a new market.”
Under the “Evolution of Distribution” platform, Gould offers brand manufacturers every service they need to launch a product or expand their sales network in the United States.
As the leader of CPI’s “Powerhouse Trifecta,” Gould’s 30-year career spans several categories of consumer products, including lawn and garden, hardware, sports nutrition, dietary supplements, skincare, nutraceuticals, housewares, and beverages.
“I’ve worked with major brands and brought to market new products, such as Stevan’s Seagal’s Lightning Bolt, Chuck Liddell’s Iceman RX, Hulk Hogan’s Hogan Energy, SlimFx, and Native Remedies,” Gould said.
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Everything in life is timing.
More On CPI And Its Founder
Mitch Gould, the founder of CPI, is a third-generation retail distribution and manufacturing professional. Gould developed the “Evolution of Distribution” platform, which provides domestic and international product manufacturers with the sales, marketing, and product distribution expertise required to succeed in the world’s largest market the United States. Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.
Gould used his entrepreneurship and retail knowledge to conceive Nutritional Products International, Inc. in 2007. The vision was clear-to provides cost effective knowledge to small and medium sized brands, both domestic and international. Given his knowledge, he understood why so many businesses struggled, even those with excellent domestic and international brands. “I watch the latest retail and economic trends, which benefit our clients as they plan to enter the US market or expand sales here,” says Mitch Gould, Founder and CEO of Nutritional Products International.
The Amazon Story
Joe Mies, the former head of Muscle Foods USA, and Mitch Gould collaborated to supply Amazon’s new health, wellness, and sports nutrition categories. Gould stated, “I heard that Amazon wants to sell more items besides books and electronics. Mitch had connections in the sports nutrition, health, and wellness industries. Joe Mies, the owner of Muscle Foods USA, and Mitch coordinated the placement of well-known brands on Amazon’s brand-new virtual shelves. In Amazon 1st history, this was a game-changing moment. According to Gould, the largest distributor of sports nutrition products, Muscle Foods USA, was created by Joe Mies, has unparalleled experience in the field of sports nutrition. “When Joe was at Muscle Foods USA in the 2000s, we collaborated closely to stock Amazon’s brand-new health, wellness, and sports nutrition area. We loaded Amazon 1s virtual shelves with a ton of premium brands,” Mitch said.
Pioneering Evolution of Distribution Solutions for a Sustainable Future
Consumer Products International specializes in helping companies to launch and market new and existing products throughout the United States. We work closely with brand developers, manufacturers, and retail outlets to ensure a smooth transition from product launch through consumer purchase. Our proven track record features over two decades of success assisting brands of every size to enter and thrive in the world’s largest retail market. We pride ourselves on consistently exceeding our client’s expectations.
As a leading sales and management company we have intimate and unique relationships with key buyers across the United States, giving your brand a point of entry into some of the largest retail accounts in the United States.
We are focused on providing clients consistent business growth, with an emphasis on enhancing bottom line performance. We accomplish this by using advanced analytics, strategic planning, and networks of power brokers across every major retail channel.
The core strength of our retail sales team combined with our forward thinking marketing team provides both domestic and international brands with the infrastructure they need to experience great success in the US market.
Leadership Behind The Team
CPI has a seasoned team that handles all aspects of sales and marketing. Gould took the initiative and shortened the sales expansion or product launch process by focusing on pricing and speed to market. CPI offers a complete, one-stop solution for launching products in the United States. Gould has led teams that offered sales expertise, traditional and digital marketing prowess, distribution service for these brands, and celebrity products.
Consumer Products International offers these services to a wide range of consumer goods and health and wellness brands. “I brought together a team that provides sales expertise, traditional and digital marketing savvy, and distribution experience,” Gould said, adding that CPI also offers website services and regulatory guidance when needed. “CPI is a one-stop turnkey operation that offers speed to market at an affordable cost.”
“Consumer Products International (CPI) works with brand manufacturers from a wide range of products,” Gould said. “We have the expertise and the knowledge that cuts across industries.”
In addition to founding Consumer Products International, Gould is also known for his innovative methods in the retail world.
“Many years ago I realized that domestic and international companies that wanted to launch their products in the U.S. often struggled,” said Gould, adding that they often failed because they didn’t understand the American market and they couldn’t manage their expenses.
“After watching how these brands, often with the best new products on the market, struggled, I developed the ‘Evolution of Distribution’ platform,” Gould said.
Under the “Evolution of Distribution” platform, Gould offers brand manufacturers every service they need to launch a product or expand their sales network in the United States.
“Brands that want to launch new products or expand their presence in the United States can turn to our one-stop solution for retail growth,” Gould said. “We are a turnkey operation that does the heavy lifting for our clients.”
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Evolution of Distribution” platform takes care of all the steps in a product launch and brings all the professional services needed for success together in an affordable and easy-to-understand package.
CPI Is Still Growing
The multinational consumer products industry and wellness businesses CPI collaborates with are located all over the world. Customers from North America, Europe, and Africa have already used their services. “The marketing initiatives for our clients, which may include public relations, media outreach, TV promotion, and social media, will be overseen by experienced marketing professionals as well,” Gould continued. Ultimately, Gould’s vision inspired him to start Consumer Products International and its sister business, InDistribution Media, a marketing firm that focuses on Consumer Products of lawn & garden, housewares, hardware, sporting goods and more.. Mitch Gould’s father and grandfather taught him about the retail sector. He represented well-known companies in his early career and marketed their brands to the major retailers of the time. He was able to improve his brand as a result of all of this expertise. In addition to a marketing firm, an FDA lawyer, and operational and logistical assistance, CPI already has these services instead of renting office and warehouse space and hiring a sales and support team.
