Category: Articles

How to Generate a Unique Brand Identity in 2020

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brand_identity

Branding is generally means a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. People instantly identify a Starbucks logo or a BMW logo because those logos are consistently displayed and used by each…

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How Entrepreneurs Can Make Smart Decisions Quickly

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entrepreneur

Entrepreneurs build their own selections, perceive their inventive visions, and develop long relationships with different entrepreneurs, clients, and vendors. Entrepreneurs have to make difficult decisions on a daily basis. Those decisions can make or break the future of the business, so if entrepreneurs don’t have the right decision making process, they will put their business at risk. But the decisions don’t just affect their business; they also effect on their life in general. So, it’s important to get on a good decision making practice. Below are the some important factors…

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Women Leadership The Impact on Organizations and its Workplace

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women leadership

A leader is a person who influences and encourages a group of people to work towards the realization of goals. The symbol of leadership is the ability to influence others towards achieving goals and towards improvement. Leadership is the ability of a superior to influence the behavior of subordinates or group and persuades them to follow a particular course of action. Leadership is not gender-specific. It is a set of leadership qualities inherent or cultivated in person or persons who develop themselves into great leaders with mass following. Leaders can…

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Future of hiring trends to pick up after post Lockdown

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future of hiring

The pandemic situation which has crushed the life of people in every possible way also the business and economics. Everything has been affected right from hiring people, retaining employees, their appraisals; everything has taken troll. Before this pandemic the world was dwindling and the economy was growing but this lockdown is spreading like a wildfire which has led social distancing a new normal and has affected several industries so badly that now the world is expanding and the economy is shrinking. Industries such as pharma, food processing, entertainment, e-learning platform…

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COVID-19 Impact – HR Pandemics in 2020

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covid-19

The world’s workforces are on lockdown due to Covid-19, with no end in prospect. The post-pandemic world order desires one familiar function to tie social sustainability together human resources. Since the outbreak started in January 2020, Covid-19’s impact on the world’s economies has been so massive that it has unraveled everything that organizations and their millions of workers have endured over cycles of global crises. Even from a sustainable business perspective, the priorities of battling the threats from climate change have been pushed back in light of more urgent issues…

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Women leader: Overcoming barriers to leadership

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Women Leader

Leaders who make gender diversity significance by setting ambitious goals for the proportion of women in leadership roles, insisting on diverse slates of candidates for senior positions, and developing mentoring and training programs are frustrated. Around the world, women now have more power than ever before. Men still dominate decision-making but the number of women is on the rise in parliaments and cabinets, judiciary and police forces, formal employment and education. Becoming a leader includes much more than being put in a leadership role, acquiring new skills, and adapting one’s…

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Top Technology Trends to look out for in the Near Future

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Keyword: Top Technology Trends Technology has taken over the world in the past few decades. Increased digitization, rapid industrialization, and intensified use of internet have led the emergence of newer technologies daily. Many companies are updating their business strategies according to the top technology trends and the ever-changing customer needs. As the world is going through a digital transformation, the companies are becoming digitally mature. According to IDC Worldwide Semiannual Digital Transformation Guide, the global annual spending on technologies and services is about to hit $2.3 trillion as forecasted. Furthermore,…

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Digital Transformation: Propelling the Customer Experience

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Keywords: digital transformation, tech companies, enterprise Digital Transformation has fueled the growth of tech companies over the years. It has forced the enterprises to change their business models and adopt to the new market reality. However, this change is not being driven by the companies, instead, it is being driven by the customer. Presently, enterprises are managing their strategies according to the customer expectations. They are embracing different technologies to meet an unmatched customer experience. Moreover, many organizations are adopting the ‘customer first’ strategy. A research from IDC states, “Two…

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