According to Mediakix data, the influencer marketing industry is on track to be worth up to $15 billion by 2022, which is up from $8 billion in 2019. This growth is fueled by consumer trust in influencers. Mobile Marketer reported that nearly 45% of social media users follow an influencer, and 34 percent of them have discovered a brand solely based on influencer posts. For many people, an influencer becomes similar to a trusted friend whom we may ask for product or service recommendations.  While influencers can play an important…

We know that the pandemic has brought new problems for businesses and increased uncertainty. However, the industry’s challenges and the needs of customers encouraged many business leaders to be more proactive and be faster in their response and adaptation capability. One such exceptional business leader is José Oliveira, the CEO of BI4ALL. He shares, “We are happy to be in the technological sector, which considerably facilitates the daily operationalisation since all of our processes are already digitised. We know that the current pandemic has forced companies to accelerate their digital transformation processes, and we feel…

Today’s business leaders face competing challenges and uncharted waters as they continue to navigate the impacts of the COVID-19 pandemic. One such exceptional business leader is Marco Oleotto, the CEO of Clean Swift . He stays focused on protecting financial performance during and through the crisis and making hard, fact-based decisions. At the same time, he strives to maintain open and continuous communication with their customers about the effect of COVID-19 on the organization and the execution of emergency measures. This collaboration work strategy has created a trust and ignited developments that describe the “next…